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[ ABOUT PRIXGIG ]

We don’t take clients. We select partners.

PRIXGIG is an AI-powered performance marketing company. We take on five sprint partners per quarter — no more. Every partner gets senior-level attention, AI-driven execution, and full transparency from day one.

[ HOW WE WORK ]

Three things we believe

Results before retainers

We prove performance before we ask for commitment. Our 21-Day Sprint model means you see real leads, real data, and real ROI before a single retainer conversation happens. If we can’t earn it, we don’t charge for it.

We run it. You own it.

Every campaign, every creative, every audience insight — it’s yours. We don’t hold your data hostage or lock you into platforms you can’t access. When we work together, you keep everything we build.

AI does the execution. I do the thinking.

AI agents handle the volume — monitoring, optimising, generating creatives, qualifying leads 24/7. But the strategy, the judgment calls, and the decisions that actually matter? That’s me. Human-led, AI-executed.

[ WHY PRIXGIG EXISTS ]

The mission behind the name

Most marketing agencies sell time. They charge retainers, assign junior account managers, and run the same playbook for every client. I built PRIXGIG because I believe that model is broken — especially for South African SMEs who can’t afford to waste R30K/month on campaigns that don’t convert.

PRIXGIG is built on a simple idea: prove value before you ask for payment. Our 21-Day Performance Sprint lets you see exactly what we can do — real ads, real leads, real data — before we ever talk about a retainer. If we can’t deliver, you don’t pay.

Behind the scenes, I use AI agents to do what used to require a team of five: audience research, creative generation, media buying, lead qualification, and reporting. That means you get senior-level strategy and execution without the senior-level price tag.

What PRIXGIG stands for

PPerformance-first
RResults before retainers
IIntelligence-driven
XExecution at scale
GGrowth-obsessed
IIndustry-specific
GGuaranteed accountability

Every letter is a promise. Every sprint is proof.

Johnny Nel, Founder of PRIXGIG

[ FOUNDER ]

Hey, Johnny here

I’ve spent the last several years building and scaling businesses across multiple countries. I’ve led sales teams, managed operations, and sat across the table from enough bad marketing agencies to know exactly what the problem is — they get paid whether they deliver or not.

That’s not how I work.

I built the AI infrastructure at PRIXGIG because I wanted to offer something the traditional agency model structurally cannot: a proof-of-concept before a retainer. AI agents let me run a full campaign — research, creative, copy, media buying, optimisation, lead qualification — at a fraction of what a human team costs to operate. That cost difference is what makes the risk-reversal offer possible. You don’t pay a management fee until qualified leads are in your pipeline.

I run a YouTube channel with hundreds of thousands of views showing exactly how I build these systems. I lead a 70+ member paid consulting community of business owners implementing this themselves. I don’t talk about what’s possible with AI — I build it, document it publicly, and then apply it to the clients I choose to work with.

I take on five businesses per quarter. The selection process is deliberate — I’m looking for service-based SA businesses with a real offer, a real marketing budget, and an operator who moves fast. If that’s you, the application is the place to start.