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The PRIXGIG Blog

Honest insights on paid media, AI-powered marketing, and lead generation for South African service businesses. No fluff. No theory. Just what works.

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Paid Media

Paid Media8 min read

Why Most South African Businesses Waste 60% of Their Ad Spend

The majority of SA businesses running paid media are burning budget on the wrong audiences, with the wrong creative, on the wrong platforms. Here’s what I’ve seen after years of auditing campaigns — and what you can fix today.

Johnny Nel · 1 April 2026

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