Role of Digital Marketing Company

Loria Hasey | April 25, 2013
Digital marketing can also be categorized into two major types which are pulled digital marketing and push digital marketing.

The definition of digital marketing is the use of electronic devices or gadgets like mobiles, computers, tablets and game consoles. With the use of digital marketing, it makes the target audience involved at their own convenience. Digital marketing reduces the efforts that a company needs make to reach its target audience. Digital marketing can also be categorized into two major types which are pulled digital marketing and push digital marketing.

Pull marketing

In pull digital marketing the main characteristics are for consumers looking for marketing content. Their search can be based on internet search engines, text messages or newsletters. The content is also delivered to the audience as and when they request it.

Some of the brands also use blogs and videos to pull their customers as a sort of free marketing. The user gets navigated to the company website if they want to view the content. Now the digital marketers have to decide about the content on the web page also the texts and videos if required. They can try different things to attract the one who gets navigated on the website. With the increasing people navigated on their page, their ranking increases add to the popularity of the website. In addition, the use of social media can also be used for promotional purposes. Frequent posting of blogs and important newsletters will boost the optimization of the brand on the search engines.

Push marketing

The delivery of messages electronically without the permission of the recipients is called push digital marketing. The display of the advert on all the pages is a part of the push category. Push digital marketing is also known as spam. However certain marketers take prior permission for the same so they don’t get into any kind of legal issue. The subscription of the newsletter or their website gives a boost to their promotion. Promotion of the text and video releases online can help in promotions. Brands can use the web traffic check so that everything gets diverted to their web whenever someone tries to view the video or text. This digital marketing is somewhat kind of forced hence it is called push digital marketing.

Digital marketing by an SEO company is really helpful for the promotion of a brand. There is much digital marketing company that is involved in promotions or online marketing even in Glasgow. SEO marketing companies in Glasgow provide all the above-mentioned services for the better promotion of your brand.


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