“Super honest. Super straightforward. A professional through and through. He takes your best interests at heart and runs with your brand like it’s his own.”
Jaco Lanky Jake
Entrepreneur
AI-Powered Performance Marketing for South African Service Businesses — We Earn Before We Charge.
For SA service businesses generating R3 million or more per year — with a proven offer, a market that needs it, and an owner who's ready to stop guessing and start building a qualified pipeline. We take zero management fee until leads are proven.
AI-POWERED PERFORMANCE MARKETING FOR SOUTH AFRICAN SERVICE BUSINESSES
They work like a full marketing department
AI agents that do what a senior creative, media buyer, analyst, and CRM manager would do — running simultaneously, 24/7, at a fraction of the cost.
CAMPAIGN LAYER
Audience Research
Creative Generation
Ad Copywriting
Targeting Setup
A/B Testing
PLATFORM LAYER
24/7. AI agents run campaigns around the clock across Meta, Google, YouTube, LinkedIn, and WhatsApp.
Meta Ads
Google Ads
YouTube Ads
LinkedIn Ads
WhatsApp Ads
GROWTH LAYER
Lead Qualification
CRM Automation
WhatsApp Nurture
Performance Reports
Website + Apps
AI-POWERED PERFORMANCE MARKETING FOR SOUTH AFRICAN SERVICE BUSINESSES
They work like a full marketing department
AI agents that do what a senior creative, media buyer, analyst, and CRM manager would do — running simultaneously, 24/7, at a fraction of the cost.
CAMPAIGN LAYER
Audience Research
Creative Generation
Ad Copywriting
Targeting Setup
A/B Testing
PLATFORM LAYER
24/7. AI agents run campaigns around the clock across Meta, Google, YouTube, LinkedIn, and WhatsApp.
Meta Ads
Google Ads
YouTube Ads
LinkedIn Ads
WhatsApp Ads
GROWTH LAYER
Lead Qualification
CRM Automation
WhatsApp Nurture
Performance Reports
Website + Apps
[CAPABILITIES]
Agents for every
part of your funnel
AI-powered performance marketing agents that handle campaigns, lead qualification, CRM automation, and full growth infrastructure.
A
Audience Research Agent
Agent 01
Audience Research Agent
Market & Audience Intelligence
Digs deep into your target market before a single rand is spent. Identifies ideal customer profiles, maps competitor audiences, surfaces buying intent signals, and builds targeting briefs that give every campaign a head start.
ICP ProfilingCompetitor AnalysisAudience SegmentationIntent Mapping
L
Lead Qualification Agent
Agent 02
Lead Qualification Agent
Lead Scoring & CRM Management
Automatically scores every inbound lead the moment they arrive. Filters out time-wasters, routes high-intent prospects directly to your sales team, and keeps the CRM pipeline clean and up to date — 24/7.
Lead ScoringCRM AutomationPipeline ManagementSales Routing
M
Media Planning Agent
Agent 03
Media Planning Agent
Budget Allocation & Channel Strategy
Determines where your budget should go and why. Allocates spend across Meta, Google, LinkedIn, and YouTube based on performance data, audience behaviour, and cost-per-lead targets — and rebalances as results come in.
Budget AllocationChannel MixBid StrategySpend Pacing
W
WhatsApp Nurture Agent
Agent 04
WhatsApp Nurture Agent
Lead Nurture & Conversion
Responds to every inbound WhatsApp lead within 60 seconds. Runs automated qualification conversations, warms up cold leads with follow-up sequences, and books calls — so no lead goes cold between ads and sales.
Click-to-WhatsAppAuto-QualificationFollow-up SequencesBooking Automation
C
Creative Design Agent
Agent 05
Creative Design Agent
Ad Creative Production
Generates static images, carousel assets, and video thumbnails built specifically for paid media — not brand content. Every creative is designed to stop the scroll, communicate the hook instantly, and drive clicks from the right audience.
Static Ad CreativeCarousel DesignThumbnail CreationBrand Consistency
C
Campaign Strategy Agent
Agent 06
Campaign Strategy Agent
Funnel Architecture & Offer Design
Maps the full campaign funnel before anything goes live — from cold audience to conversion. Defines the offer angle, funnel stages, ad sequence, and retargeting logic that turns ad spend into a predictable lead machine.
Funnel MappingOffer StrategyRetargeting LogicCampaign Architecture
A
Ad Production Agent
Agent 07
Ad Production Agent
Video & UGC Ad Assembly
Assembles final ad units ready for upload — video ads, UGC-style clips, voiceover scripts, and native-format content across Meta, YouTube, and TikTok. Handles formatting, aspect ratios, captions, and platform spec compliance.
Video Ad AssemblyUGC FormattingPlatform SpecsCaption & Subtitle
P
Performance Analytics Agent
Agent 08
Performance Analytics Agent
Data Analysis & Reporting
Tracks every metric that actually matters — cost-per-qualified-lead, ROAS, platform CPM, conversion rate by audience segment. Generates weekly reports, flags underperformers, and surfaces insights that inform the next optimisation cycle.
CPL TrackingROAS ReportingFunnel AnalyticsWeekly Dashboards
A
Ad Copywriting Agent
Agent 09
Ad Copywriting Agent
Direct Response Ad Copy
Writes every word of your ad — hooks, primary text, headlines, and CTAs — using direct response principles tested across SA markets. Produces multiple variants per campaign for A/B testing, adapted per platform and audience intent level.
Hook WritingPrimary Ad CopyHeadline VariantsCTA Optimisation
Q
Quality Control Agent
Agent 10
Quality Control Agent
Pre-Launch Review & Compliance
Reviews every ad before it goes live — checking platform policy compliance, POPIA requirements, claim accuracy, brand consistency, and landing page alignment. Nothing runs until it passes QC. Catches what humans miss at 2AM.
Policy CompliancePOPIA ChecksBrand QALanding Page Audit
Real-Time Optimisation Agent
Agent 11
Real-Time Optimisation Agent
Live Campaign Management & Scaling
The always-on campaign manager. Monitors live performance every hour, pauses underperforming ad sets, scales winners, adjusts bids, and reallocates budget — all without waiting for a weekly agency review. Your campaign never sleeps.
Bid ManagementBudget ReallocationAd Set ScalingHourly Monitoring
A
Audience Research AgentAgent 01
Audience Research Agent
Market & Audience Intelligence
Digs deep into your target market before a single rand is spent. Identifies ideal customer profiles, maps competitor audiences, surfaces buying intent signals, and builds targeting briefs that give every campaign a head start.
ICP ProfilingCompetitor AnalysisAudience SegmentationIntent Mapping
L
Lead Qualification AgentAgent 02
Lead Qualification Agent
Lead Scoring & CRM Management
Automatically scores every inbound lead the moment they arrive. Filters out time-wasters, routes high-intent prospects directly to your sales team, and keeps the CRM pipeline clean and up to date — 24/7.
Lead ScoringCRM AutomationPipeline ManagementSales Routing
M
Media Planning AgentAgent 03
Media Planning Agent
Budget Allocation & Channel Strategy
Determines where your budget should go and why. Allocates spend across Meta, Google, LinkedIn, and YouTube based on performance data, audience behaviour, and cost-per-lead targets — and rebalances as results come in.
Budget AllocationChannel MixBid StrategySpend Pacing
W
WhatsApp Nurture AgentAgent 04
WhatsApp Nurture Agent
Lead Nurture & Conversion
Responds to every inbound WhatsApp lead within 60 seconds. Runs automated qualification conversations, warms up cold leads with follow-up sequences, and books calls — so no lead goes cold between ads and sales.
Click-to-WhatsAppAuto-QualificationFollow-up SequencesBooking Automation
C
Creative Design AgentAgent 05
Creative Design Agent
Ad Creative Production
Generates static images, carousel assets, and video thumbnails built specifically for paid media — not brand content. Every creative is designed to stop the scroll, communicate the hook instantly, and drive clicks from the right audience.
Static Ad CreativeCarousel DesignThumbnail CreationBrand Consistency
C
Campaign Strategy AgentAgent 06
Campaign Strategy Agent
Funnel Architecture & Offer Design
Maps the full campaign funnel before anything goes live — from cold audience to conversion. Defines the offer angle, funnel stages, ad sequence, and retargeting logic that turns ad spend into a predictable lead machine.
Funnel MappingOffer StrategyRetargeting LogicCampaign Architecture
A
Ad Production AgentAgent 07
Ad Production Agent
Video & UGC Ad Assembly
Assembles final ad units ready for upload — video ads, UGC-style clips, voiceover scripts, and native-format content across Meta, YouTube, and TikTok. Handles formatting, aspect ratios, captions, and platform spec compliance.
Video Ad AssemblyUGC FormattingPlatform SpecsCaption & Subtitle
P
Performance Analytics AgentAgent 08
Performance Analytics Agent
Data Analysis & Reporting
Tracks every metric that actually matters — cost-per-qualified-lead, ROAS, platform CPM, conversion rate by audience segment. Generates weekly reports, flags underperformers, and surfaces insights that inform the next optimisation cycle.
CPL TrackingROAS ReportingFunnel AnalyticsWeekly Dashboards
A
Ad Copywriting AgentAgent 09
Ad Copywriting Agent
Direct Response Ad Copy
Writes every word of your ad — hooks, primary text, headlines, and CTAs — using direct response principles tested across SA markets. Produces multiple variants per campaign for A/B testing, adapted per platform and audience intent level.
Hook WritingPrimary Ad CopyHeadline VariantsCTA Optimisation
Q
Quality Control AgentAgent 10
Quality Control Agent
Pre-Launch Review & Compliance
Reviews every ad before it goes live — checking platform policy compliance, POPIA requirements, claim accuracy, brand consistency, and landing page alignment. Nothing runs until it passes QC. Catches what humans miss at 2AM.
Policy CompliancePOPIA ChecksBrand QALanding Page Audit
Real-Time Optimisation Agent
Agent 11
Real-Time Optimisation Agent
Live Campaign Management & Scaling
The always-on campaign manager. Monitors live performance every hour, pauses underperforming ad sets, scales winners, adjusts bids, and reallocates budget — all without waiting for a weekly agency review. Your campaign never sleeps.
Bid ManagementBudget ReallocationAd Set ScalingHourly Monitoring
WhatsApp-Native Marketing
— SA's Biggest Untapped Advantage
No SA agency has fully built WhatsApp into their lead flow — yet it's the platform where SA business owners and their clients spend the most time. We integrate WhatsApp-click ads, automated qualification sequences, and AI follow-up into every campaign from day one.
93.8%WhatsApp active
user rate in SA
user rate in SA
Audience Research
Lead Qualification
Media Planning
WhatsApp Nurture
Creative Design
Campaign Strategy
Ad Production
Performance Analytics
Ad Copywriting
Quality Control
Real-Time Optimisation
Campaign Memory
Continuous Improvement
YOUR AI-POWERED MARKETING TEAM
They work like a full marketing department
AI agents that do what a senior creative, media buyer, analyst, and CRM manager would do — running simultaneously, 24/7, at a fraction of the cost.
[AGENT POWERS]
Do more than
humanly possible
"The reason we can offer what we offer is because we built the infrastructure ourselves. This isn't off-the-shelf — it's a system we run for our own businesses first."
— Johnny Nel, Founder
AI agents that execute, optimise, and report — 24/7
📢Real-Time Optimisation
AI agents monitor campaign performance continuously — pausing what's not working, scaling what is.
🌐Multi-Platform Management
Meta, Google, LinkedIn, YouTube — all managed from one AI engine that allocates budget where it converts.
📊Cost-Per-Lead Reporting
Every rand tracked from ad click to qualified lead. No vanity metrics — only numbers your sales team cares about.
💬WhatsApp Lead Nurture
Automated WhatsApp sequences that qualify, route, and follow up with leads within 60 seconds — 24/7.
🔄CRM & Pipeline Automation
Leads scored, tagged, and routed to the right pipeline stage automatically. Your sales team only sees ready buyers.
- New WhatsApp lead received
- Lead qualification started
- Drafting follow-up sequence
●WhatsApp: Lead Qualification
Automated qualification sequence
✓Lead qualified — routed to CRM pipeline.
Growth Infrastructure
Once leads are flowing: website rebuilds, app development, AI agents for customer service...
🔗 CRM Automation
📲 WhatsApp Sequences
Growth Agent
Everything compounds from one partnership
Full growth stack under one roof
CAMPAIGN TEAM
Campaign Lead
Creative Agent
Media Buyer Agent
Analytics Agent
AI-powered campaign team
Working 24/7 while you sleep
Why Smart SA Businesses Choose PRIXGIG
0
Day proof-of-concept sprint
R0
Management fee during trial
0
Spots available this quarter
AI-powered performance marketing
that earns before it charges.
RESEARCH AUDIENCESWRITE AD COPYGENERATE CREATIVESLAUNCH CAMPAIGNSOPTIMISE BIDSQUALIFY LEADSSEND WHATSAPP FOLLOW-UPSUPDATE CRMTRACK COST-PER-LEADA/B TEST HOOKSREPORT RESULTSRESEARCH AUDIENCESWRITE AD COPYGENERATE CREATIVESLAUNCH CAMPAIGNSOPTIMISE BIDSQUALIFY LEADSSEND WHATSAPP FOLLOW-UPSUPDATE CRMTRACK COST-PER-LEADA/B TEST HOOKSREPORT RESULTS
RUN META ADSRUN GOOGLE ADSRUN LINKEDIN ADSRUN YOUTUBE ADSMONITOR CPL DAILYPAUSE UNDERPERFORMERSSCALE WINNERSSCORE INBOUND LEADSROUTE TO SALESBUILD LANDING PAGESRUN META ADSRUN GOOGLE ADSRUN LINKEDIN ADSRUN YOUTUBE ADSMONITOR CPL DAILYPAUSE UNDERPERFORMERSSCALE WINNERSSCORE INBOUND LEADSROUTE TO SALESBUILD LANDING PAGES
FINANCIAL SERVICES CAMPAIGNSREAL ESTATE LEAD GENLEGAL SERVICES FUNNELSHEALTHCARE ADVERTISINGB2B PROSPECTINGPROFESSIONAL SERVICES GROWTHRETARGETING SEQUENCESWHATSAPP AUTOMATIONFINANCIAL SERVICES CAMPAIGNSREAL ESTATE LEAD GENLEGAL SERVICES FUNNELSHEALTHCARE ADVERTISINGB2B PROSPECTINGPROFESSIONAL SERVICES GROWTHRETARGETING SEQUENCESWHATSAPP AUTOMATION
AUDIENCE RESEARCHCREATIVE GENERATIONAD COPYWRITINGTARGETING SETUPA/B TESTINGLEAD QUALIFICATIONCRM AUTOMATIONWHATSAPP NURTUREAUDIENCE RESEARCHCREATIVE GENERATIONAD COPYWRITINGTARGETING SETUPA/B TESTINGLEAD QUALIFICATIONCRM AUTOMATIONWHATSAPP NURTURE
META ADSGOOGLE ADSYOUTUBE ADSLINKEDIN ADSWHATSAPP ADSPERFORMANCE REPORTSWEBSITE + APPSMETA ADSGOOGLE ADSYOUTUBE ADSLINKEDIN ADSWHATSAPP ADSPERFORMANCE REPORTSWEBSITE + APPS
DAILY OPTIMISATION48-HOUR LAUNCHUNLIMITED CREATIVEPOPIA COMPLIANCESA MARKET CONTEXTINDUSTRY ICP PROFILINGDAILY OPTIMISATION48-HOUR LAUNCHUNLIMITED CREATIVEPOPIA COMPLIANCESA MARKET CONTEXTINDUSTRY ICP PROFILING
COST-PER-LEAD TRACKINGPIPELINE ATTRIBUTIONPREDICTIVE FORECASTINGBUDGET PROTECTIONWEEKLY REPORTSCOST-PER-LEAD TRACKINGPIPELINE ATTRIBUTIONPREDICTIVE FORECASTINGBUDGET PROTECTIONWEEKLY REPORTS
SELF-IMPROVING LOOPSLEAD QUALITY FEEDBACKDECLINING CPLCAMPAIGN MEMORYMARKET INTELLIGENCESELF-IMPROVING LOOPSLEAD QUALITY FEEDBACKDECLINING CPLCAMPAIGN MEMORYMARKET INTELLIGENCE
24/7 MONITORINGAUTOMATED SCALINGSPEND GUARDRAILSREAL-TIME ALERTSAUTONOMOUS OPERATION24/7 MONITORINGAUTOMATED SCALINGSPEND GUARDRAILSREAL-TIME ALERTSAUTONOMOUS OPERATION
[ HOW WE WORK ]
Senior judgment.
AI execution speed.
"You're not handing your budget to a bot. You're working with me — and I happen to have AI agents that let me do in 48 hours what a traditional agency does in three weeks."
— Johnny Nel, Founder
CAPABILITIES
01
Campaign Memory
I build a campaign memory bank for every client I work with — every ad that worked, every audience segment that converted, every message that landed. The AI agents surface those insights automatically, so when we launch something new, we're starting from everything we've already learned about your market. Not guessing. Building.
- •What I'm watching daily: Active campaign performance, updated every 24 hours so I can act fast
- •What we've built together: Every creative, audience, and offer we've tested — feeding into every new decision
- •What I know about your market: SA trends, seasonal buying patterns, and competitor signals I track on your behalf
Campaign Memory
I build a campaign memory bank for every client I work with — every ad that worked, every audience segment that converted, every message that landed. The AI agents surface those insights automatically, so when we launch something new, we're starting from everything we've already learned about your market. Not guessing. Building.
- •What I'm watching daily: Active campaign performance, updated every 24 hours so I can act fast
- •What we've built together: Every creative, audience, and offer we've tested — feeding into every new decision
- •What I know about your market: SA trends, seasonal buying patterns, and competitor signals I track on your behalf
[ WHY CHOOSE PRIXGIG ]
Why smart SA businesses
would choose to work with PRIXGIG
This system has been refined internally and with our existing clients. We've built and operationalized it to work for us. Now we're bringing this model to other SA businesses so they can benefit from what we've learned.
| FEATURE | PRIXGIG | Freelancer | Agency | In-House |
|---|---|---|---|---|
| Zero management fee during trial period | ✓ | ✗ | ✗ | ✗ |
| AI-powered creative & optimisation | ✓ | ~ | ✗ | ✗ |
| Transparent cost-per-lead reporting | ✓ | ~ | ~ | ~ |
| Month-to-month (no lock-in after trial) | ✓ | ✓ | ✗ | ✓ |
| WhatsApp-integrated lead nurture | ✓ | ~ | ✗ | ✗ |
| CRM included at no extra cost (while subscribed) | ✓ | ✗ | ✗ | ✗ |
| Full growth stack (ads → web → app → AI agents) | ✓ | ✗ | ~ | ~ |
| Built and tested operationally before client deployment | ✓ | ~ | ✗ | ✗ |
| First qualified leads within 21 days | ✓ | ~ | ✗ | ✗ |
Campaign Performance
Your marketing math
See what working with PRIXGIG could look like for your business. Set your targets below.
Industry
Desired cost per leadR16
Desired leads generated100
Your closing rate50%
Avg. monthly client valueR5,000
Avg. client retention6 months
Your estimated ad spend
R1,600
100 leads × R16 per lead
closing at 50%
New clients you could win
50
out of 100 leads
Each client could be worth
R30,000
6 months × R5,000/month
your potential return
Total revenue you could generate
R1,500,000
50 clients × R30,000 LTV
Your potential ROAS
938×
For every R1 you invest, you could return R938
Disclaimer: These results are for illustrative purposes only and do not represent actual data or guaranteed results. Real performance varies based on your industry, offer, audience, ad spend, and market conditions.
Weekly Report Log
Every Monday morning I send you a full breakdown of what my team actioned that week — every change made, every reason behind it, and what we're doing differently next week.
Live Monitoring
—Cost Per Lead — what you invest each time a lead qualifies. Driven by your calculator CPL slider.
CPL
R16
Cost per lead
↓ below target
Cost Per Acquisition — total ad spend divided by clients acquired. Updates with your calculator.
CPA
R32
Cost per acquisition
↑ improving
Customer Acquisition Cost — all-in cost to win one paying client.
CAC
R32
Customer acq. cost
↑ improving
Lifetime Value — total revenue from one client over their retention period.
LTV
R30K
Client lifetime value
↑ stable
Return on Ad Spend — for every R1 in ads, how much revenue you generate.
ROAS
938×
Return on ad spend
↑ this week
Click-Through Rate — % of people who see your ad and click. Higher = better creative.
CTR
3.2%
Click-through rate
↑ vs 1.8% avg
Cost Per Mille — what you invest per 1,000 ad impressions.
CPM
R48
Cost per 1,000 impr.
→ stable
LTV:CAC ratio — lifetime value divided by acquisition cost. Above 3× is healthy. Above 10× is exceptional.
LTV:CAC
938×
LTV to CAC ratio
↑ exceptional
CPL by platform
fMeta
R16GGoogle
R21inLinkedIn
R38WWhatsApp
R12Lead funnel — this month
Impressions
30K
Clicks
1.0K
Leads
100
Qualified
70
Clients
50
Disclaimer: These metrics are for illustrative purposes only and do not represent actual data or guaranteed results. Real performance varies based on your industry, offer, audience, ad spend, and market conditions.
The PRIXGIG Stack
Built by me, for the SA mid-market. I designed this infrastructure to run campaigns the way I'd want them run on my own businesses — fast, transparent, and always improving.
⚡
48-Hour Campaign Launch
From brief to live campaign in 48 hours.
🔄
Daily Optimisation
Performance reviewed and adjusted every 24 hours.
💬
WhatsApp Integration
I build the qualification flow. AI agents run it 24/7 so every lead gets a response in under 60 seconds.
🔗
CRM Automation
I set up and oversee your GoHighLevel pipeline. AI agents keep it clean, updated, and moving.
🔍
Declining CPL Over Time
I analyse every campaign cycle and feed the insights back in. As we learn your market together, the cost per qualified lead drops.
[ HOW WE WORK TOGETHER ]
Proof before retainer.
We don't take clients. We select Growth Ventures. Five AI-powered marketing sprints per quarter. That's it.
Not because we can't handle more — because doing fewer things at the highest possible standard is what produces results worth talking about. If you're reading this, you've already cleared the first filter: you're a service-based business that needs qualified leads, not a product to push.
01
Apply & Qualify
You complete the application form. We review every submission personally within 24 hours and notify you whether you progress to the next stage.
02
21-Day Sprint
We build and launch a fully integrated AI-powered campaign. You cover the ad spend directly to the platforms — not to us. We take zero management fee during the sprint. On Day 22, we don’t hand you a report. We sit with you, review the data, and make a clear call together based on three possible outcomes. You’ll know exactly where you stand and what happens next — regardless of the result.
03
Retain & Scale
If the numbers work, we move to a Full Growth Venture retainer + ad spend (month to month). We then explore which additional platforms, CRM automation with AI agents, and authority-building infrastructure could work best for your business.
[ ENTRY REQUIREMENTS ]
Before we talk.
We move fast. AI-powered campaigns don't wait for admin to catch up. Four things must already be in place on your side:
01
Marketing budget that’s ready to deploy
Minimum R10,000 per month in ad spend going directly to Meta or Google — not to us. If you’re not yet willing to commit a real budget to test your market, the sprint is not the right next step.
02
A tech person on your side
We need to be added to your Facebook Business Manager before the sprint launches. We provide a screen share video showing exactly how to do this — but your tech person, VA, or freelancer handles the access setup. No access, no sprint.
03
A proven offer and a ready sales process
Your offer must already work — meaning you have sold it, delivered it, and have clients who can speak to the results. We are not here to test whether your offer is viable. We are here to scale what already works. Your sales process also needs to be ready: when a qualified lead lands in your WhatsApp, you need to know what to do with them.
04
Creative assets and content availability
You need existing brand imagery and a willingness to shoot short video content when we brief you after week one. We handle AI-generated creative for week one angle testing. From week two, this becomes a collaboration — 48-hour content turnaround is required.
Important:This is not for everyone. We do not work with e-commerce stores, dropshipping operations, Takealot sellers, Amazon sellers, Shopify stores, or any product-based retail business. We do not work with new businesses — you need to have been trading for at least two years with a proven offer and existing clients. We do not work with owners who are not willing to communicate during normal business hours, move fast, or supply content when briefed. We exclusively work with service businesses — practices, firms, clinics, agencies, consultancies, brokerages, and any business that grows by connecting with people, qualifying them, and closing them.
[ THE CORE OFFER ]
The 21-Day AI Pipeline Sprint.
We build, launch, and optimise a fully integrated AI-powered paid media campaign designed to fill your pipeline with Marketing Qualified Leads — people who have raised their hand, meet your criteria, and are ready to be spoken to.
This is not a marketing audit. This is not a strategy deck. This is a live, running campaign with real money behind it, managed by a team of AI agents directed personally.
WEEK 1
Research & Angle Testing
Deep market intelligence. We identify your audience, build 15 ad angles, and run them live at R100/day each. We use our own AI-generated creative assets for this phase. You focus on preparing your own content based on the angles we identify.
WEEK 2
Optimise & Scale Winners
Non-performers are cut daily. Budget consolidates behind what’s working. Your content gets integrated. WhatsApp qualification sequences go live. The pipeline starts moving.
WEEK 3
Push for Qualified Leads
Remaining budget focused entirely on qualified lead generation. AI agents handle qualification and CRM routing in real time. By Day 21, we’ll have a clear picture of what this market’s potential could be at scale.
[ THE INVESTMENT ]
Two commitments. One clear outcome.
AD SPEND
R10,000
minimum
Goes directly to the ad platforms. Not to us. This covers week one angle testing (±R1,500), consolidation in week two (±R3,500), and the MQL push in week three. We tell you exactly where every rand goes.
ACTION DEPOSIT
R5,000–R7,500
confirmed on selection call
This is not a setup fee. This is not a management charge. This deposit secures one of five available sprint spots in the quarter.
We run five sprints per quarter — not because we can't handle more, but because the standard of what we deliver requires it. Every application is reviewed personally. Every spot is selected. This deposit signals that both sides are serious.
•R5,000 — for clients with Business Manager, pixel, and CRM already in place
•R7,500 — for clients who need infrastructure built before the sprint can launch
What happens to the deposit on Day 22 depends on the outcome — see the three outcomes below.
Deposit rolls forward:If you progress to the Full Growth Venture on Day 22, your entire Action Deposit is deducted from your first month's retainer. You only invest the difference.
[ THE GUARANTEE ]
We both have to show up for this to work.
The sprint works when both sides show up. We deliver the research, the strategy, the campaign build, and the daily optimisation. You deliver the content we brief you on after week one, keep your accounts accessible, and communicate during normal business hours.
On Day 22, one of three outcomes applies:
OUTCOME 1
Great fit, great results.
The sprint worked. Leads are there. The market has spoken. Your Action Deposit rolls directly into Month 1 of the Full Growth Venture. You pay nothing additional to continue.
OUTCOME 2
Results came in. Not the right fit.
The market responded but for any reason — timing, strategy, operational readiness — this isn't the right Growth Venture for us. Your deposit comes back in full. You keep the leads, the Market Intelligence Report, the Content Calendar, and everything we built. Clean exit.
OUTCOME 3
Market didn't respond.
The data shows this isn't the right moment. Your deposit comes back in full. You walk away with a complete diagnosis of exactly what needs to change before paid media will work for your business.
The deposit is not refunded if you go dark during the sprint, fail to supply content after the week one brief, or withhold Business Manager access. We cannot fairly judge a campaign we were not able to fully execute. This condition is made clear before the sprint begins — not buried in fine print.
The goal of this sprint is not to promise a specific number of leads. Markets are seasonal. Audiences shift. What we guarantee is that after 21 days, you will know definitively whether paid media can produce qualified leads for your business — and exactly what it costs to acquire them.
[ THE BONUS STACK ]
High-value assets you keep regardless.
What you decide on Day 22 is up to you. These are yours forever.
01Value: R12,000
The Deep-Dive Market Intelligence Report
Before we spend a rand on ads, we map your market in detail — who your best prospects are, what they respond to, what angles your competitors are running, and where the gaps are. This becomes a fully documented report that belongs to you permanently.
02Value: R5,000
The Meta Lead Assessment Framework
We design the exact quiz logic, survey questions, and lead form structure that qualifies leads directly inside Meta before they ever reach your sales team. You receive a plug-and-play blueprint your tech team can implement.
03Value: R15,000
The 90-Day Custom Content Calendar
Built directly from your market intelligence data — not a generic template. Ninety days of specific content topics, formats, and posting guidance tailored to your industry and audience.
Total bonus value: R32,000 — included in the sprint, yours to keep forever.
These values reflect what we would charge if you asked us to build each of these out for you as a standalone project.
[ DAY 22 ]
The Growth Venture.
On Day 22, I sit down with the data and make a call. If your market is producing, your leads are converting, and I can see a clear path to scaling your pipeline — I'll present the Full Growth Venture. If I can't see that path yet, I'll tell you what needs to change first. Either way, you leave Day 22 knowing exactly where you stand and what happens next.
RETAINER + AD SPEND
Discussed on Day 22
tailored to your results
After 21 days of real data, we know exactly what's working. We re-strategise together and present a retainer and ad spend plan built around your specific results, goals, and budget.
DEPOSIT ROLLS IN
100%
deducted from retainer
Your full Action Deposit is deducted from your first month's retainer — you only invest the difference.
CONTINUITY BONUS
GHL CRM
included forever
Full pipeline setup in GoHighLevel, pre-loaded with 30 sales templates. You never pay the software fee for as long as we partner.
À LA CARTE SERVICES
Available to add on — discussed and priced on the Day 22 call:
•Technical build and coding of your Meta Lead Assessment / quiz
•Custom landing page and website development
•Creative design, video editing, and production
•Custom app development
•AI agent setup for customer service and lead handling
[ THE SELECTION PROCESS ]
Five spots. One process. No exceptions.
We don't run a first-come-first-served model. We run a selection process — because putting the wrong business into a sprint wastes both our time and their money.
01
Application
You complete the application form. It takes five minutes. We review every submission personally within 24 hours and notify you whether you progress to the next stage.
02
Selection Call
If your application is strong, you’re invited to a personal meeting with me. This is not a sales call. This is a mutual assessment — we’re deciding whether your business is the right fit, and you’re deciding whether you’re ready to commit.
03
We choose
From the pool of qualified candidates, we select the five businesses that give us the strongest signal of market opportunity and owner readiness. If you’re selected, you receive the deposit invoice and onboarding instructions.
The application is free. Your time costs nothing to apply. But we will be direct about fit — and if you're not ready, we'll tell you that clearly rather than take your money anyway.
Zero Vanity Metrics.
Real Results.
We don't send you a PDF full of impressions and reach. Every report starts with one number: cost-per-qualified-lead. Then pipeline value. Then what the next 30 days should look like based on what we've learned.
CPL
CPA
CAC
LTV
LIVE INTELLIGENCE
Full Transparency
We review every campaign action and report it back to you. Every bid adjustment, creative swap, and lead qualification event is logged — and every Monday morning we walk you through exactly what happened, what changed, and why.
WHAT WE REPORTED THIS WEEK
✓
Paused underperforming ad set
Meta · Monday report
✓
New WhatsApp lead qualified
WhatsApp · Monday report
✓
Generated 3 new ad creatives
Meta · Monday report
✓
Bid adjusted: CPL now R87
Google · Monday report
Continuous Improvement
Every campaign teaches us something. We review what worked, what didn't, and why — and the AI agents systematically apply those lessons to the next cycle. The longer we work together, the lower your cost-per-lead.
EXECUTE
LEARN
OPTIMISE
ADAPT
Testimonials
What people say about working with Johnny.
“We spent the amount of R3,665 to get a mind-blowing R144,000 return on our investment all in just 30 days. Waterberg Stereo and myself would highly recommend Johnny and his team from PRIXGIG as frontrunners in digital marketing.”
Danie Doman
Entrepreneur
“You can always talk business sense — financially, operationally, marketing — that’s a guy called Johnny Nel.”
Marius Venter
Entrepreneur
“Great insights and coaching step by step. Very logic and pragmatic, plus positive. The simple process surprised me most. Holding my own onboarding app felt great. I want to build more. Try it out!”
Bernadette Otto
Entrepreneur
“Johnny gave me structure. He gave me a very clear vision. He gave me action steps in alignment with that vision. He gave me accountability from a place of love and support. And that’s one of the major reasons why the business began to grow the way that it has.”
Dr. R Delgado
Entrepreneur
“Super honest. Super straightforward. A professional through and through. He takes your best interests at heart and runs with your brand like it’s his own.”
Jaco Lanky Jake
Entrepreneur
“We spent the amount of R3,665 to get a mind-blowing R144,000 return on our investment all in just 30 days. Waterberg Stereo and myself would highly recommend Johnny and his team from PRIXGIG as frontrunners in digital marketing.”
Danie Doman
Entrepreneur
“You can always talk business sense — financially, operationally, marketing — that’s a guy called Johnny Nel.”
Marius Venter
Entrepreneur
“Great insights and coaching step by step. Very logic and pragmatic, plus positive. The simple process surprised me most. Holding my own onboarding app felt great. I want to build more. Try it out!”
Bernadette Otto
Entrepreneur
“Johnny gave me structure. He gave me a very clear vision. He gave me action steps in alignment with that vision. He gave me accountability from a place of love and support. And that’s one of the major reasons why the business began to grow the way that it has.”
Dr. R Delgado
Entrepreneur
“When I first started, it was at a lower ticket offer, but listening to you, Johnny — I decided to put a higher price point and I’ve been pleasantly surprised that people haven’t balked at it. They’ve just gone, yep, sign me up.”
Dr. G Dharamaraj
Entrepreneur
“The trust is amazing. You could always trust him that the work and the timeline would be in perfect sync.”
Ginger Rock
Entrepreneur
“He’s very knowledgeable in his expertise and his fields. You can rest assured you are in not only for a once-off transaction but for a long-term relationship.”
Joshua Twycross
Developer
“After over 30 years in jewellery and never believing in any form of marketing because of word of mouth, I came to the realization that this could work, and so it did. I have now been a client of PRIXGIG for almost 12 months, and seeing my business grow from strength to strength, having Johnny as my Digital Marketer and Business Consultant helps my business grow and helps me become the best version of myself.”
Hardy Maritz
Entrepreneur
“His dedication to achieving results, attention to detail, and work ethic was always something worth mentioning. I’d highly recommend anyone interested in working with Johnny to go for it.”
Josh Court
Adidas (Team Leader)
“When I first started, it was at a lower ticket offer, but listening to you, Johnny — I decided to put a higher price point and I’ve been pleasantly surprised that people haven’t balked at it. They’ve just gone, yep, sign me up.”
Dr. G Dharamaraj
Entrepreneur
“The trust is amazing. You could always trust him that the work and the timeline would be in perfect sync.”
Ginger Rock
Entrepreneur
“He’s very knowledgeable in his expertise and his fields. You can rest assured you are in not only for a once-off transaction but for a long-term relationship.”
Joshua Twycross
Developer
“After over 30 years in jewellery and never believing in any form of marketing because of word of mouth, I came to the realization that this could work, and so it did. I have now been a client of PRIXGIG for almost 12 months, and seeing my business grow from strength to strength, having Johnny as my Digital Marketer and Business Consultant helps my business grow and helps me become the best version of myself.”
Hardy Maritz
Entrepreneur
“His dedication to achieving results, attention to detail, and work ethic was always something worth mentioning. I’d highly recommend anyone interested in working with Johnny to go for it.”
Josh Court
Adidas (Team Leader)
“With only 33 days left to advertise, PRIXGIG immediately had a plan for how to reach the potential market for our event. In the last two months, our customer data basis accumulated with about 2,000 telephone and email enquiries. Our investment in this event was R2,500.00, but only R1,667.00 was spent, and the return on this investment on ticket sales was R43,050.00, with an investment gain 2,482.48%.”
Weesgerus
Business
“This dude can lead generate. He’s been helping us bring in leads and the guy’s been great — 12 bookings in already this week.”
James Cant
Entrepreneur
“I went down the rabbit hole last week Monday, and I’m now at the point where I’m bringing in beta testers for this application.”
David Steenberg
Entrepreneur
“I absolutely love this 5 day challenge. I’ve just created my AI powered business. Thanks for the simple to follow guidance.”
Stanford Gibson
Entrepreneur
“I felt that his experience really came through in a way that it’s easy to understand. You really get the idea that he knows what he’s doing.”
Jacques Mulder
Entrepreneur
“With only 33 days left to advertise, PRIXGIG immediately had a plan for how to reach the potential market for our event. In the last two months, our customer data basis accumulated with about 2,000 telephone and email enquiries. Our investment in this event was R2,500.00, but only R1,667.00 was spent, and the return on this investment on ticket sales was R43,050.00, with an investment gain 2,482.48%.”
Weesgerus
Business
“This dude can lead generate. He’s been helping us bring in leads and the guy’s been great — 12 bookings in already this week.”
James Cant
Entrepreneur
“I went down the rabbit hole last week Monday, and I’m now at the point where I’m bringing in beta testers for this application.”
David Steenberg
Entrepreneur
“I absolutely love this 5 day challenge. I’ve just created my AI powered business. Thanks for the simple to follow guidance.”
Stanford Gibson
Entrepreneur
“I felt that his experience really came through in a way that it’s easy to understand. You really get the idea that he knows what he’s doing.”
Jacques Mulder
Entrepreneur
Disclaimer: All testimonials reflect individual experiences only. Results and experiences are not typical and may vary. Some individuals may have received minimal consideration for their participation. These testimonials are not specific to this offer — they represent personal experiences of people who have worked with Johnny across various projects and engagements.
HOW WE WORK TOGETHER
You work with me directly.
I bring the AI team.
I'm Johnny Nel. I run every campaign personally — with a team of AI agents handling the execution so we move faster and cost less than any traditional agency. Three ways to engage, depending on where you are.
LEARN HOW WE DO IT
The AI Marketing Playbook
$37/mo
AI Founder's Vault community
- ✓AI marketing playbooks and campaign templates
- ✓Access to the AI Founder's Vault on Skool
- ✓Implementation roadmaps for paid media with AI
- ✓YouTube channel with hundreds of thousands of views
THE PROOF-OF-CONCEPT
Most Popular21-Day Performance Sprint
Min. R10,000/month to ad platforms
Ad spend only
- Full campaign build: research, creative, copy, targeting
- Daily optimisation across Meta, Google, LinkedIn, or YouTube
- WhatsApp integration and AI lead qualification
- Cost-per-qualified-lead report at sprint end
- Zero management fee until results are proven
FULL GROWTH VENTURE
Ongoing AI Marketing Infrastructure
Retainer + ad spend
Scoped together after your sprint results
- ✓Ongoing paid media management (Meta, Google, LinkedIn, YouTube)
- ✓CRM automation and WhatsApp lead nurture sequences
- ✓Monthly strategy sessions and performance reviews
- ✓Full growth stack: website, app, AI agents (a la carte add-ons — to be discussed)
COMMON QUESTIONS
Have Questions?
Everything you need to know about working with us, from pricing and process to ownership and AI oversight.
The Action Deposit (R5,000–R7,500) secures one of five available sprint spots in the quarter. It is not a setup fee and it does not go to the ad platforms — those costs are separate. We run five sprints per quarter because that is the number we can personally oversee at the standard this model requires. The deposit signals mutual seriousness: you are committing to showing up, and we are committing to investing 21 days of real work into your business. The exact amount — R5,000 or R7,500 — is confirmed on the selection call based on how much infrastructure needs to be built before the sprint can launch.
Your Action Deposit is refunded in full on Day 22 if the sprint did not produce a viable qualified lead pipeline — minus bank processing fees only. The refund is conditional on you fulfilling your obligations during the sprint: supplying content within 48 hours of the week one brief, keeping Business Manager access open, and communicating during normal business hours. If you go dark or cannot supply content, the refund condition falls away — because we cannot fairly judge a campaign we were not able to fully execute. Ad spend goes directly to the platforms and is not refundable once the ads are live.
Yes — and this distinction matters. I (Johnny Nel) personally run every campaign. I set the strategy, define every parameter, review performance every single day, and make all judgment calls. The AI agents handle execution: creative variations, copy generation, bid adjustments, lead qualification, and CRM routing. Think of it as a Formula 1 car — the most sophisticated technology underneath, but a driver making every strategic decision. You get both. You pay for one.
We work exclusively with South African service businesses — practices, firms, clinics, agencies, consultancies, brokerages, and any business that grows by connecting with people, qualifying them, and closing them. We do not work with e-commerce stores, dropshipping operations, Takealot or Amazon sellers, Shopify stores, or product-based retail businesses of any kind. We also do not work with new businesses — your offer must be proven, meaning you have existing clients and results you can speak to.
Three structural differences. First — we take zero management fee during the sprint. Traditional agencies get paid before they prove anything. We prove it first. Second — you work directly with me, not a junior account team assigned after the pitch. Third — AI agents handle the execution that agencies charge senior rates for, which means we move faster and cost less. The 21-Day Sprint is not a strategy presentation. It is a live campaign with real money behind it, managed daily, with a clear outcome on Day 22.
On Day 22 one of three things happens. If the sprint worked and we both see a clear path to scaling — your Action Deposit rolls into Month 1 of the Full Growth Venture and we build from there. If the results came in but for any reason this isn’t the right fit — your deposit is refunded in full and you keep everything we built. If the market didn’t respond — your deposit is refunded in full and you walk away with a complete diagnosis of what needs to change first. In every outcome, you either move forward with your deposit credited or you leave with your deposit back.
The minimum ad spend is R10,000 per month, going directly to Meta or Google — not to us. This covers week one angle testing, consolidation in week two, and the qualified lead push in week three. We tell you exactly where every rand goes. There is also an Action Deposit of R5,000–R7,500 to secure your sprint spot. Both are clearly explained before you commit to anything.
We run campaigns primarily on Meta (Facebook and Instagram) and Google. WhatsApp is integrated into every campaign from day one — click-to-WhatsApp ads are central to our lead qualification approach. During the sprint, we select the platform or platforms best suited to your audience and goals based on the week one market intelligence research.
Every lead that clicks your ad enters a WhatsApp conversation immediately. AI agents run automated qualification sequences — asking the right questions, scoring the lead against your ideal client criteria, and routing only qualified prospects to your sales team. 96% of SA internet users are on WhatsApp. Messages are read within 5 minutes and responded to within 60 seconds on average. This is not a nice-to-have — it is where your market lives, and it is built into every campaign from day one.
Yes — 100%. Your ad accounts, Business Manager, pixel data, creative assets, audience data, and lead lists all belong to you. We operate inside your accounts, not ours. If we ever part ways, everything stays with you. No lock-in. No hostage data. The CRM (GoHighLevel) is also included for the life of the engagement — if you leave, you take your data with you.
The 21-day clock starts the moment your onboarding is complete — not when you sign up. Onboarding requires three things: your completed onboarding form, Business Manager access granted by your tech person, and your onboarding call completed with a confirmed launch date. We provide a screen share video to guide your tech person through the access setup. The faster you move through onboarding, the sooner the sprint begins — and the sooner you have data.
The 21-Day Sprint is structured as a standalone test — it does not require you to fire anyone or change anything about your current setup. We can run on a separate channel or audience segment so there is no overlap. If our results outperform, you will have the data to make an informed decision. If they do not, you have lost nothing but a small test budget and gained a complete market intelligence report you can use with your existing team.