AI-Powered Performance Marketing for South African SMEs — We Run Ads Until You Get Leads.

The Action Deposit is the minimum ad spend (R10,000/month) you commit to the ad platforms — Meta, Google, LinkedIn, or YouTube. It goes directly to the platforms, not to us. We charge zero management fees during the 21-Day Sprint so you only pay for actual advertising. This ensures both sides have skin in the game and filters for businesses serious about growth.

Because the Action Deposit goes directly to ad platforms, it is non-refundable once the ads are live. However, if we fail to launch your campaign within the agreed timeline, we will refund any unspent ad budget in full. After the sprint, you receive a detailed cost-per-qualified-lead report so you can see exactly where every rand went.

Absolutely. I (Johnny Nel) personally run every campaign. The AI agents handle execution tasks — creative variations, copy generation, bid adjustments, lead qualification — but every strategic decision, approval, and optimization call is made by me. Think of it as a senior strategist with a tireless AI team, not a bot running your business.

We work with service-based businesses, SaaS companies, e-commerce brands, coaches, consultants, and professional-service firms across South Africa and internationally. If you sell something valuable and want more qualified leads, we can likely help. The 21-Day Sprint is designed to prove fit quickly — if the numbers don't work, you'll know within three weeks.

Traditional agencies charge large retainers, assign junior account managers, and move slowly. We use AI agents for execution (creative production, data analysis, lead qualification) so campaigns launch faster and cost less. You work directly with me — no layers, no hand-offs, no waiting weeks for a status update.

At the end of the sprint you receive a full performance report: cost per lead, cost per qualified lead, conversion rates, and recommendations. If the results justify continuing, we scope a retainer-based growth partnership together. If not, you walk away with the data, the assets, and zero obligation.

No. The minimum ad spend is R10,000/month (roughly $550 USD), which is modest by industry standards. Because our AI-powered workflow eliminates bloated agency overhead, you get senior-level strategy and execution at a fraction of the traditional cost. We'd rather start lean, prove ROI, then scale.

We run campaigns across Meta (Facebook & Instagram), Google (Search & YouTube), and LinkedIn. During the sprint, we select the platform(s) best suited to your audience and goals. Most clients start on one or two channels and expand once we have proven unit economics.

We integrate AI-powered lead qualification via WhatsApp and other messaging channels. When a lead comes in, our AI agent asks qualifying questions, scores the lead based on your ideal customer criteria, and routes only qualified prospects to your sales team. This means you spend time talking to buyers, not tyre-kickers.

Yes, 100%. Your ad accounts, pixel data, creative assets, and lead lists belong to you. We operate inside your accounts (or set them up for you) so if we ever part ways, everything stays with you. No lock-in, no hostage data.

Most campaigns go live within 3–5 business days of onboarding. The AI team handles creative production, copy, and audience research in parallel, which cuts the typical agency setup time from weeks to days. The 21-Day Sprint clock starts once your first ads are live.

That's fine — many clients use the 21-Day Sprint as a benchmark to compare against their current setup. We can run on a separate channel or audience segment so there's no overlap. If our results outperform, you'll have the data to make an informed switch. If they don't, you've lost nothing but a small test budget.